Exclusive: CE Vendors Respond To Harvey Norman-GFK Split
Several vendors in the consumer electronics space have indicated they will continue to work with GFK Australia, despite the decision by major retailer Harvey Norman to part ways with the market research company.
Lenovo’s Chief Marketing Officer for Asia Pacific Nick Reynolds confirmed to ChannelNews that Lenovo will continue “to use GFK in Australia and New Zealand for insights on the local market & work very closely with out Retail Partners to grow our business with them.”
As reported earlier this week, Harvey Norman has announced it will be ‘stepping out’ from GFK’s point of sale retail tracking service from September.
Harvey-Norman is one of the two biggest retailers of consumer electronics and appliances within the Australian market. Their departure follows a similar move by retailer JB Hi-Fi back in 2009.
Despite this, GFK managing director Catherine Eddy has insisted that “GfK service and market coverage will remain unchanged, and we will continue our ongoing engagement and recruitment of new, relevant, retailers to the measurement, in preparation for the enormous changes ahead for the Australian retailing environment.”
According to her, “GFK has made a number of key recruitments to its Point of Sale Tracking service in the past two years, including online players. As the Australian experts for electrical retailing insights, we will also continue to source and develop internal and external market intelligence and data assets to support our unrivalled global industry expertise in providing the Australian electrical retailing industry with a robust and reliable market measurement.”
Netgear ANZ Vice President and Managing Director Brad Little told ChannelNews that “while Netgear is unable to comment on how retailers use their data, this change will not affect our strategy in Australia.”
Speaking to ChannelNews earlier in the week, LG Australia’s General Manager Angus Jones claims that the wider consumer electronics and appliance market could now move to a model where vendors and distributors supply their data to an independent research company like what IDC does with smartphone and PC makers.
“There will be a need to reset the data model and the exit of Harvey Norman sales data could see a new player enter the market with a different model”.
ChannelNews also reached out to Samsung and Panasonic, who declined to comment.