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EXCLUSIVE: Amazon Prime Now Open For Business In OZ, CE Prices Slashed By 50%

Amazon is open for business and taking orders in OZ  with registered Amazon Prime customers now being told that they will get their ordered goods delivered on Monday November 27th.

What’s not clear is whether these are still US prices or Australian pricing as Amazon clearly states Shipping To Australia. This was not available last week for most of the SKU’s we saw. One alternative is that Amazon is set to open up a big part of their US range of products up to Australian consumers.

ChannelNews was able to place an order, we will wait to see if it is delivered next Monday.

Among the 700 consumer electronic brands that are available for shipping next weekend are Hewlett Packard, Sony. ASUS, Dell, Acer, Logitech, Netgear, D-Link and hundreds more.

In some cases, the prices are over 50% cheaper that at major etail stores in Australia such as Harvey Norman or Big Lee, Myer or David Jones.

An Olympus OM-D E-M1 Mark II 4K Mirrorless Camera Body, 20.4 Megapixels, 5-Axis IS, 60fps, 3-Inch Touch LCD, Black is selling on Amazon for $1,799 the same camera at Teds is $2,7099.

A pair of MDR 100 X noise cancelling headphones are selling at Harvey Norman for $448 the same headphones shipped to an Australian address are $288 on Amazon.

ChannelNews understands that several PC manufacturers have told retailers in Australia that while they “are selling on Amazon” they are selling different model than what retailers are stocking in Australia.

An ASUS F555BP-XO027T 15.6″ laptop is selling at Harvey Norman for $1,296 it comes with AMD processors and 512GB of hard drive. A similar ASUS 15.6″ notebook with i7 Intel processors and 1 terabyte drive is selling for $679.

A 2017 Premium Dell Inspiron 7000 13.3″ 2-in-1 Full HD Touchscreen Convertible Laptop, 7th Intel Core i5-7200u, 8GB DDR4 RAM, 256GB SSD, Backlit Keyboard, Bluetooth, HDMI, 802.11AC, Windows 10-Silver is selling on Amazon for $833.

A 64G SanDisk Extreme Pro SD card which is $41 with free shipping on Amazon is $128 at Harvey Norman. In the appliance market ChannelNews research revealed hundreds of products between 40 percent and 60% cheaper than appliance retailers in Australia.

A Dyson V8 Titanium Stick Vac is selling on Amazon for $437 at Harvey Norman and The Good Guys the price is almost double at $799.

Several key brand suppliers in Australia have told ChannelNews that they cannot buy their own Companies goods at the same price that Amazon is currently offering the goods for in Australia.

It was only a week ago that Gerry Harvey the Chairman of Harvey Norman was telling shareholders that he would “price match” Amazon. What he failed to reveal was how much money he is prepared to lose taking on the US online retailer.

He said that Amazon would be crazy to launch its new Australian e-commerce offer before Christmas.

“Most online players close mid-December, people are worried they’ll never get [their orders],” the veteran retailer reassured shareholders at Harvey Norman’s annual meeting in Sydney.

It now appears that Australians will get their orders by Monday November 27th.

He added “To get out there and open now shows how dumb they are – they will make so many mistakes.”