Electronic Arts Buys Mobile Co, Decision On Anthem Due This Week
Electronic Arts who later this week will decide whether it will continue trying to create a new version of the failed online game Anthem, has overnight announced that they are acquiring Glu Mobile a US $2.4 billion deal.
“We did this deal because we believe mobile is the fastest-growing platform on the planet” for videogames, EA Chief Executive Andrew Wilson said. “The combination of these two companies creates a market leader in lifestyle and sports.”
Mr. Wilson added that Glu, which has about 800 employees, will be able to build games based on EA’s intellectual property and take advantage of its marketing expertise and global presence to grow. Glu will be integrated into EA but continue to work independently on the games in its portfolio, with Chief Executive Nick Earl, who once served as the head of EA’s mobile division, remaining in charge.
“As successful as they’ve been, they haven’t had great international reach yet,” Mr. Wilson said. “This is an opportunity for us to help them unlock that door.”
The company, which exclusively makes mobile games, last said it had 14 million monthly players in the September-ended quarter. Glu gained notoriety in 2014 when it partnered with reality TV star Kim Kardashian West on her eponymous mobile game, which remains one of its most lucrative titles to date. Glu has grown partly through acquisitions of popular games such as “Covet Fashion” and “Design Home.”
Glu’s MLB title would add baseball to EA’s sports portfolio, which includes Madden NFL, NHL and UFC, among others.
The acquisition comes as the big gaming Company grapples with the future for their Anthem, multiplayer game which was slammed by reviewers last year.
Launched by EA-owned developer BioWare, the business has put together a small team to overhaul the game.
This week, EA executives said that they will review the latest version of Anthem Next and decide whether to expand the team or abandon the project altogether.
Anthem Next includes major changes to the game’s core systems and user interface, the people said. It’s not clear if or when these changes will be implemented in the version that’s currently available to players.
In the video game industry, second chances aren’t unheard of.
Games like No Man’s Sky and Final Fantasy XIV turned around rocky launches with consistent updates and patches. CD Projekt SA’s recently released role-playing game Cyberpunk 2077 is hoping to follow a similar redemption story.