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eBay Partner With Shopify In Australia

Australia’s largest online marketplace, eBay, has partnered with Shopify, the leading cloud-based multichannel commerce provider to expand the capabilities of Australian merchants just in time for the holiday period.

Starting today, Shopify merchants will be able to list and sell their wares on Australian eBay, opening up their inventory to eBay’s more than 11 million Australian monthly unique browsers and providing eBay shoppers access to hundreds of thousands of Shopify sellers.

“Partnering with Shopify means we’re able to bring more great products to eBay buyers while offering Shopify merchants the chance to build their brands at scale by tapping into our unparalleled marketplace,” said eBay’s Director of Commercial Partnerships, Mark Mansour.

“eBay was built on the notion of partnership, whether that’s with retailers, service providers or platforms. Our goal has always been to partner, not compete, and to provide our buyers and sellers the best with the experience.”

The integration will allow Shopify merchants to sync inventory information – like product title, description, quantity, price etc. – between their online store and eBay, fulfilling customer’s orders through Shopify.

This is the latest partnership eBay has announced in recent months to maintain its status in the Australian online marketplace, since the arrival of its biggest global competitor, Amazon, in Australia in December last year.

Most recently, eBay partnered with Stan, to allow their shoppers to access both eBay’s e-commerce marketplace and Stan’s entertainment services in one deal – much like Amazon Prime services offering Prime streaming services.

The two global titans are also engaged in a legal battle, with eBay accusing Amazon of trying to poach sellers from its site through its internal messaging service.

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