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Godfreys Co-Founder Affirms Robovacs Are The Future

100-year old Godfreys Co-Founder and new majority owner, John Johnston, affirms robotic vacuums are the future, with the devices tipped to overtake stick vacuum sales in the future.

Speaking to afrJohnston claims apartment dwellers and busy families will accelerate uptake, helping spike sales beyond other vacuums.

As previously reported, Johnston achieved a 91% stake in the retailer in June, taking control after a series of plunging sales and profit warnings.

Johnston was seen to be opening a new store in Adelaide Arcade, adding to Godfreys’ 218 store network.

He informed afr the business returned to profitability in July, contrasting the performance of previous management.

Godfreys affirms its embraced robovacs as the future of the market, reportedly introducing automatic floor and window cleaners from Chinese-based Ecovacs into its stable.

Returning CEO, John Hardy, admits Godfreys failed to capitalise on consumer transitions from traditional vacuums to stick vacs – exacerbated by not stocking Dyson.

Hardy claims the retailers has learnt its lesson, and is determined to embrace the robovacs as the next market wave.

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