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Don’t Count Apple Out Yet, Says IDC Analyst

Between the Infinity Display, curved design and Bixby, Samsung’s latest flagship smartphone looks poised to give competitors, and especially Apple, a run for their money.

However, at least one IDC market analyst believes that while Samsung are in a good position to strike back after the failure of the Note 7, it’s too early to say if they’ll be able to knock out two birds with one stone and close the gap on their biggest rival.

Speaking to ChannelNews, IDC analyst Bilal Javed says “it remains to be seen what Apple will come out with in September” and whether the storm of rumors surrounding the company’s 2017 ambitions bodes or not for the rest of the market.

“You’ve got to innovate to be able to stay in the market,” Javed says.

Turning the S8 itself, he says that the new device has “a good set of innovations” and will have a positive impact within the Australian smartphone arena.

“They have some lost some ground here after the Note 7 fiasco but I  think they would be able to gain some of it back,” he says.

“By the end of the year we should be able to see what’s going on but I think that now Samsung have come up with a device that they can compete with” – both on the high-end against Apple and on the low-end against Chinese players like Oppo and Huawei.

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