Dodgy Telstra Warned By ACCC, $100M Fine Next Time
Telco’s and consumer electronics retailers and their suppliers are set to fall under the microscope of the Australian Competition and Consumer Commission in 2019 after several Companies in particular Telstra were fined millions in 2018 for questionable marketing.
Competition regulator Rod Sims has slammed the corporate sector as arrogant and warned companies that mislead consumers to expect fines in the hundreds of millions of dollars this year according to an interview with the Australian Financial Review.
He warned that breaches of consumer laws will be even more harshly dealt with under a new penalty regime that came into effect on January 1.
Where companies could be hit with a penalty of up to $1.1 million for each breach, they will now face penalties up to the higher of $10 million or 10 per cent of turnover.
Mr Sims pointed to particularly egregious cases involving Telstra, which was hit with $10 million in penalties by the Federal Court last April for misleading consumers about its premium direct billing services. Also fined last year was Optus for misleading consumers. The Singapore carrier is also facing another action over direct consumer billing actions.
Under the new regime, Mr Sims said the ACCC would have pushed for penalties against Telstra “way north of $100 million”.
“That’s going to be a focus for us in 2019 and there will be some big penalties.”
Also last year LG was found to have mislead consumers, in the past the Korean appliance and TV Company has been fined millions after the ACCC acted.
In June retailer Sonic Innovations was fined $2.5M for misleading consumers and the Ford Motor Company, which was ordered to pay $10M after being found to have engaged in unconscionable conduct in relation to a problem with its transmissions.
A fired-up Mr Sims also predicted the Australian Competition and Consumer Commission will increasingly clash with companies over merger proposals and accused dealmakers of lying about wider benefits of potential takeovers.
“I think there’s an element of arrogance about corporate Australia, that they are in a privileged position and they can do as they like in almost an unfettered way,” Mr Sims told The Australian Financial Review.
He said “Ford Motor company knew there were problems with its PowerShift transmission, customers came into complain about it, and they said it was their driving style. How does that happen?
“Companies have got to get back to what they used to do much better, which was focus on their own customers.”
Mr Sims’ comments come after the Australian Securities and Investments Commission said last week in the Financial Review that it was adopting a court first approach against business breaches and misconduct.
The ACCC faces several crucial merger decisions in the early months of 2019, led by the merger between Vodafone and TPG Telecom, which will see the third and fourth biggest players in telecommunications market brought together.
The ACCC said in December that it had concerns about the deal and is scheduled to decide in late March.
Mr Sims recalled a line he attributed to former Telstra chief David Thodey, who said that “whenever you’ve got three players you get rational prices, whenever it goes to four you get pricing that can damage shareholder value”.
Mr Sims said that despite this being obviously true, merger parties often tried to claim that a deal that increased their profits could still be good for consumers.
“Why do profits go up? Because prices go up or services declines,” Mr Sims said.
“We do get told lies, frankly. We get told all sorts of things that are just commercially unbelievable.
“Companies think we are commercially naive – we are not. And they need to understand that.”
Mr Sims said the ACCC’s focus on misleading of consumers would extend across consumer electronics, motor vehicles, travel, health, online businesses, communications and other sectors.
The ACCC will also launch its first action under section 46, which targets abuses of market power, and also tipped a sharp rise in the number of criminal cartel cases on foot.
“I am confident we will have at least three criminal cartel cases next year and I think that will cement the program in.”
In the middle of the year the watchdog will also release its final report into digital platforms. While this could have big implications for the media sector, Mr Sims says there are broader questions about how companies are using customer data.
“Companies trading their customers’ data is something that I think is going to grow in focus, and it will growth beyond Facebook and Google,” he said.