Disney+ Gains Over 60M Paid Users
As of 27th June, Disney+ has surpassed 57.5 million paid subscriptions, despite only launching late last year, and Disney’s CEO confirmed that this had risen to 60.5 million since.
Taking into account all of Disney’s video-on-demand services – that is, Disney+, Hulu and ESPN+ – Disney had 101.5 million paid subscribers as of June 2020.
The average monthly revenue per paid subscriber of Disney+ was $4.62 as of Q2 2020.
“Despite the ongoing challenges of the pandemic, we’ve continued to build on the incredible success of the pandemic, we’ve continued to build on the incredible success of Disney+ as we grow our global direct-to-consumer businesses,” said Bob Chapek, CEO of The Walt Disney Company.
“The global reach of our full portfolio of direct-to-consumer services now exceeds an astounding 100 million paid subscribers – a significant milestone and a reaffirmation of our DTC strategy, which we view as key to the future growth of our company.”
Indeed, Disney’s video-on-demand business was a bright spot for the company. Total revenues fell by 42% year-on-year to US$11.8 billion.
This fall was driven by the COVID-19 lockdowns forcing the closure of Disney’s theme parks, retail stores, cruise ship sailings and guided tours. They also delayed, shortened or cancelled theatrical releases and suspended stage play performances.
The global downturn also had an adverse impact on advertising sales at Media Networks and Direct-to-Consumer & International.