Australian online retail veterans Gabby and Hezi Leibovich are making another push into the market after acquiring the collapsed Click Frenzy business, signalling a renewed attempt to reshape the local e-commerce space.

Click Frenzy first emerged in 2012 with ambitions to mirror the United States Cyber Monday sales event, generating significant attention by offering limited-time deals from major retailers. Its early popularity was evident when overwhelming demand caused its website to crash during its debut campaign. However, the business struggled in recent years and entered administration at the end of March.

The Leibovich brothers are no strangers to large-scale online retail success. They founded Catch of the Day, which evolved into Catch Group, one of Australia’s earliest and most recognisable e-commerce platforms. The business was eventually sold to Wesfarmers for A$230 million in 2019, although it was later shut down after failing to keep pace with global competitors such as Amazon and Temu.

Their track record also includes a substantial return from their stake in Menulog, where a 25 per cent holding delivered A$206 million when the company was acquired by UK-based Just Eat for A$855 million in 2015.

Click Frenzy itself had backing from Tanarra Capital and was led by founder Grant Arnott, who publicly expressed disappointment following the company’s collapse. The Leibovich brothers have now purchased the brand’s domain and customer database for what they described as a few million dollars and are aiming to relaunch it within weeks.

The new version of Click Frenzy is expected to move away from one-off promotional events and instead operate as an ongoing online platform that regularly features deals. The shift reflects changes in shopping habits, with consumers increasingly expecting consistent access to discounts rather than waiting for major sales events.

Gabby Leibovich said the original concept still held value but lacked consistency in execution. He pointed to lessons from their earlier ventures, noting that strong deals can drive engagement regardless of timing.

Since stepping away from Catch Group, the brothers have continued investing in digital businesses, backing companies such as Litecard, Fresha and Flippa. They also co-founded Fingertip.com, a service that was later acquired by Linktree. Not all ventures have succeeded, including the shopping comparison platform Little Birdie, which received A$30 million in funding but failed to gain traction.

The broader e-commerce environment has shifted significantly, with increased competition from international platforms and new technologies shaping how consumers shop. Leibovich believes artificial intelligence will play a growing role, with automated systems likely to search for and complete purchases on behalf of users.

He suggested that this trend could favour platforms that consistently offer competitive deals, as AI-driven tools prioritise value over brand loyalty. Rather than relying on traditional marketing, the focus may shift further towards pricing and product appeal.

Click Frenzy and its related business Power Retail were placed under the control of Wexted Advisors, with Andrew McCabe acting as liquidator. No further details were provided about the sale process.

The relaunch represents another attempt by the Leibovich brothers to apply their early e-commerce formula in a very different market, where convenience, constant availability and competitive pricing are increasingly expected by shoppers.