CES 2020: Samsung Launch Project PRISM With Customisable Bespoke Fridges

In a bid to bring about a new era of customised home appliances, Samsung has introduced its latest BESPOKE refrigerator range, first showcased at the Samsung Digital Plaza event in South Korea on June 4, 2019, which also doubled as the launch event to introduce Project PRISM.

With the BESPOKE refrigerator range, customers can customise their own configurations of material, colour, sizing and other features of choice.

“The new Samsung BESPOKE refrigerator range will give Australians the freedom to tailor kitchen themes by colour and texture through interchangeable panels,” said Jeremy Senior, director of consumer electronics, Samsung Australia.

“BESPOKE also gives people the ability to alternate compartments within the fridge between being a fridge or freezer.”

Able to fit naturally into whatever home space the customer has available, the BESPOKE refrigerator comes in eight sizes – 4-door freestanding, 4-door kitchen fit, 2-door BMF (upper fridge and lower freezer), 1-door kimchi refrigerator (24 inches), 1-door (alternating temperature, 18 inches), and kimchi plus.

With a BESPOKE refrigerator, customers can choose their preferred colour from a 9-strong colour range that includes navy blue, mint, pink and coral. Able to fit in seamlessly with any home interior styling, BESPOKE also features three different refrigerator door texture options.

At the launch event, visitors experienced six different lifestyle scenarios – from one-person household to a double income family household – witnessing firsthand how the BESPOKE refrigerator could easily be adapted for any lifestyle.

The BESPOKE refrigerator is the first product in Project PRISM that, by encouraging customers to think outside of the box, is set to take home appliances to the next level and beyond their traditional spaces within the home.

“We design our products based on real insights from consumers and this includes an understanding for the way Australians want their technology and appliances to play a role in the home,” Senior said.

“The kitchen is the heart of the home, so it’s really exciting to introduce BESPOKE to our market this year.”

“The ability to customise and give people the freedom to tailor product experiences is a key foundation for Samsung’s approach to our evolving appliances range.”