Despite a surge in vacuum cleaner purchases, Dyson has moved to sack more than 900 employees including several in Australia.
The UK’s richest man Sir James Dyson, who lives in a multimillion-dollar apartment is Singapore and has tens of millions of dollars’ worth of properties in Europe has moved to sack 300 employees worldwide and 600 in the UK.
Most of the jobs will be lost in retail and customer service roles despite COVID-19 delivering a boost in vac sales as reported by iRobot earlier this week.
Dyson who is always bragging about how well the Company is doing believes the sackings will speed up the company’s restructuring plans.
Last year the Company gave up on producing an electric car instead they are back flogging bag-fewer vacuum cleaners.
Currently the company operates in 80 countries, where the Company employs their own staff to promote and sell vacs in store.
A Dyson spokesman said: “The Covid-19 crisis has accelerated changes in consumer behaviour and therefore requires changes in how we engage with our customers and how we sell our products.”
There was no mention of the fact that stay at home workers are cleaning up more or that their archrivals are struggling g to keep up with supply of house cleaning gear.
The Company spokesperson said the company would draw on any public money to support jobs anywhere in the world during the pandemic.
In March, the Company was bragging that the UK government had ordered 10,000 ventilators from the company, Sir James later told employees these were no longer needed.
The company also tried to diversify into making electric cars.
But last year, it said that although its engineers in the UK had developed a “fantastic electric car”, it would not hit the roads because it was not “commercially viable”.
Sir James, a Brexit-backing entrepreneur, launched his first vacuum cleaner in 1993. He had previously, in 1974, invented a wheelbarrow which used a spherical wheel.
