AVOZ has been appointed the exclusive agent for premium audio brand Primare in Australia and New Zealand, signalling a strategic expansion for the Scandinavian hi-fi manufacturer as it marks its 40th year.

The Melbourne-based distributor will oversee Primare’s regional growth, focusing on strengthening dealer partnerships, expanding brand visibility, and enhancing customer experience.

AVOZ Managing Director Matt Walker (pictured below) said the partnership aligns closely with the company’s values. “Primare represents purity of performance and timeless design – qualities we are proud to bring to market across ANZ,” he said.

The transition also marks the end of a 21-year tenure by industry veteran Paul Clarke, credited with establishing Primare’s presence in Australia’s specialist hi-fi channel.

Primare General Manager Siemen Algra said AVOZ emerged as the ideal partner following a competitive selection process. “We see AVOZ as an exceptional fit as we enter our next phase of growth in the region,” he said.

AVOZ plans to roll out targeted dealer optimisation, retail training and curated marketing initiatives as part of its strategy.