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Apple To Go All Out To Hold Onto Ecosystem Customers

In an effort to plug the gap left by falling iPhone sales Apple is planning to release a slew of new products in the hope that some of them deliver growth.

On one hand they want to woo developers while with the other compete against them said one observer after Apple revealed that they are looking for ideas as the fast pace of development is “taxing” Apple’s own engineers.

The new products will be revealed at the Worldwide Developers Conference, or WWDC, which starts June 3 they will include updates to the operating systems that run the iPhone, iPad, Mac, Apple Watch, and Apple TV.

There will also be new iPhone apps such as Maps, Reminders and Messages as well as new apps for the Apple Watch that make it more independent from the iPhone, and enhancements to the health tracking capabilities of Apple devices, according to people familiar with the plans.

The new updates are designed to be the glue that leaves Apple’s current iPhone owners sticking with services like Apple Music and the upcoming TV+ video-streaming subscription, which give Apple a recurring revenue stream.

Bloomberg described their ambitions as a delicate balance.

In an effort to appease developers Apple said “Developers, from first-time engineers to larger companies, can rest assured that everyone is playing by the same set of rules,” Apple said in a recent statement rebutting Spotify’s complaint that Apple is now trying to strip business away from the giant music service.

“That’s how it should be. We want more app businesses to thrive — including the ones that compete with some aspect of our business, because they drive us to be better.”

Apple plans to add the App Store directly to the Watch so users can download apps on the go.

Among the new offerings coming from Apple are new health applications, a Calculator and a Books app for listening to audio books from your wrist, the people familiar with the plans said.

The App Store drove $46.6 billion in spending last year, almost double the amount spent on Google’s Android equivalent, according to Sensor Tower estimates.

That’s wooed more than 20 million developers who have created over 2 million apps for Apple’s platform. At the same time, there are 1.4 billion active Apple devices in use, and 92 percent of iPhones and iPads run the latest operating system, or the version before that. The App Store and other digital services are on course to generate more than $50 billion in annual revenue soon.

Also coming is an upgraded Home app which is part of the company’s smart home push, it can be integrated with security cameras and have the ability to view past recordings.

Apple is also planning to let the HomePod speaker respond to different users’ voices, creating a much-requested multi-user mode.

A more organized “share sheet” interface for sharing photos and web links. The software will suggest people to send content to base on how frequently you interact with them.

The company is testing a downloads manager for its Safari web browser so users can access downloads in a single place like they can on a computer. An updated Files app will work better with third-party software.

The iPad is getting some unique features, including an updated interface for multi-tasking, tweaks to the home screen, and the ability to cycle through different versions of the same app.

For the first time, Apple will allow developers who write iPad apps to re-work their apps so the software can also run on the Mac.

As one observer concluded “If it’s sold by Apple it will be expensive”.

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