Home > Brands > Apple > Apple Cuts Hardware To Make US$443 iPhone XS Max

Apple Cuts Hardware To Make US$443 iPhone XS Max

Apple’s latest flagship device, the iPhone XS Max (US$1249 device), reportedly cost less than US$500 to manufacture, after the Californian giant cut hardware to keep its RRP down.

According to TechInsights, the 256GB iPhone XS Max cost US$443 in parts and assembly, with its OLED screen remaining the most expensive component.

As per Reuterslast year’s 64GB iPhone X cost US$395.44 to manufacture.

TechInsights claims the iPhone X’s 5.8-inch OLED screen incurred US$77.27, whilst the new iPhone XS Max’s display is ~US$80.50.

The firm claims the marginal price increase (iPhone X versus iPhone XS Max) stems for a lack of key components e.g. a 3D Touch system which makes apps respond differently, based on the pressure of a user’s touch.

Analysts claim the trade-off was commercially astute, to ensure the flagship device remains competitive amidst heavy competition from Samsung and Huawei.

Apple’s 2018 phones encompass three variants; the ‘affordable’ iPhone XR (from US$749), base iPhone XS (from US$999) and 6.5-inch iPhone XS Max (from US$1,099).

Read the full teardown on TechInsight’s website here.

[Source: TechInsights]

You may also like
Samsung Bringing 108MP Camera To Galaxy A73
Experiencing Depression Or Anxiety? Dr iPhone Might See You Eventually
Apple Disables iPhone Macro Mode After Numerous Complaints
Being Hungry For A New IPhone 13 Doesn’t Mean You Actually Have To Go Hungry
So What’s Up With Apple’s Imminent IOS 15 Upgrade?