Oz PC Market Up 8%, Consumer Segment Flat
Latest IDC numbers reveal Australia’s PC market jumped 8.8% YoY in Q2, with strong commercial growth [up 16.1%] offsetting a flat consumer segment [-0.4%].
For the three months to June 30th, local PC shipments (desktops, notebooks and workstations) notched 1.07 billion.
During the quarter, notebook shipments soared 12.5% YoY, following a 28.4% lift in ultra-slim notebooks, and 26.8% boom in ‘convertible’ notebooks.
By contrast, traditional notebook shipments slumped 6.2% year-on-year.
Local PC desktop shipments climbed 1.3% YoY, primarily driven by by commercial growth.
Concerning vendors, HP has retained it market leadership in Australia, notching a whopping 8 consecutive periods of YoY growth, with 15.7% YoY Q2 increase.
HP’s consumer shipments lift in the quarter, following the release of its new premium convertible notebooks.
Dell notched second place in the quarter, achieving the biggest quarterly growth of the top 5 vendors – up 20.9% YoY.
IDC claims growth has been driven by SME and government contracts.
During the quarter, public sector PC shipments soared 28.3% YoY, following education contract renewals.
Despite rising business confidence, Australia’s consumer PC market has continued to slump, amplified by a transition to high-powered smartphones.
Gaming notebooks have continued to soar (up 12.8% YoY), whilst gaming-specific desktops have plummeted 24.2% YoY.
Political instability coupled with interest rate increases are forecast to cause a dip in Australian PC shipments, in the second half of the year.
Further information is available on IDC’s website here.