Another Blow For Apple AirPlay As Netflix Plays Tough
Netflix has pulled the plug on Apple’s Air Play days after the big US Company decided to compete in the content streaming market.
Mac and iPhone users have suddenly found themselves chopped off from the world’s largest streaming service after Netflix ditched support for iOS devices on Apple TV and AirPlay-enabled TVs and smart speakers after supporting the service since 2013.
“Airplay is no longer supported for use with Netflix due to technical limitations,” according to a support page on Netflix’s official website, leaving only built-in Chromecast, the Netflix 2nd Screen feature, and external cables as the only ways to connect Netflix for iOS to a TV.
The move could also be a blow for both Samsung and LG Electronics who announced support for Apple Air Play recently following the role out of new TV’s in Australia.
The decision is expected to boost demand for Google Chromecast with Apple eco system fans tipped to switch to Android based devices that are not affected by the decision.
AirPlay works by allow Apple eco system users to play media such as videos and music from iOS devices on Apple TV and AirPlay-enabled TVs and smart speakers.
By accessing Netflix this way users can stream content on their iPhones and iPads to instantly play the content on their TVs.
Netflix has supported AirPlay, since 2013.
Apple device users are already complaining that the AirPlay icon is no longer seen on the iOS app.
Attempts to activate AirPlay through the Control Centre are met with an error message that says “Cannot play title. Please try again later.”
The technical limitations that caused Netflix for iOS to suddenly stop supporting AirPlay remain unclear.
People will still be able to watch shows from the streaming service on their TVs by accessing the Netflix app directly, this will save Netflix millions as they won’t have to pay Apple 30% of the generated revenue.
It also means that the Apple iOS eco system is suddenly becoming “cumbersome” for iPhone and iPad users.
Apple recently unveiled Apple TV Plus, an ad-free, subscription-based streaming service that will launch in the USA shortly. Experts say that they will struggle to get the service up in Australia due to competition from Stan, Foxtel and Fetch TV as well as Netflix.
Earlier this month Apple announced a redesigned Apple TV app that will provide a new experience for watching TV shows, movies, and third-party services across iPhones, iPads, Apple TVs, Mac computers, smart TVs, and other streaming devices.
The updated app, expected to launch in May, will sell a-la-carte subscriptions to services such as HBO, Showtime, Stars, and others, but not include Netflix.
“We want to make sure our members have a great Netflix experience on any device they use. With AirPlay support rolling out to third-party devices, there isn’t a way for us to distinguish between devices (what is an Apple TV vs. what isn’t) or certify these experiences”.
“Therefore, we have decided to discontinue Netflix AirPlay support to ensure our standard of quality for viewing is being met. Members can continue to access Netflix on the built-in app across Apple TV and other devices,” a spokesperson for the streaming service wrote in a statement.