EXCLUSIVE:Leading Art Gallery Framed, Claims ‘No Meural Deal’ With Netgear
One of Australia’s leading Art Galleries has taken exception to claims by Netgear that they have a relationship with their gallery following the launch by the networking Company of ‘Meural’ a smart art frame system that was launched in Australia this week which allows users to rent ‘masterpieces’ from galleries.
The networking company who is using Meural a company that was acquired last year to expand their product offering beyond networking gear has been accused of lying about a relationship with the Art Gallery of South Australia who contacted ChannelNews directly following claims made in a company press release at a Sydney press conference this week.
After been contacted over the claims Andrew Tyler the recently appointed Marketing Manager at Netgear admitted the Networking Company had no relationship with the South Australian Gallery.
He appeared to be unaware that the press stated ‘Australian audiences will find artworks from local institutions, such as the National Gallery of Victoria in Melbourne and the Art Gallery of South Australia in Adelaide. Users can also upload their own artwork and photography to the Meural Canvas to display it instantly in a gallery-worthy format’.
The press release was syndicated by DEC Pr.
The new Netgear Meural offering will have four different types of frames.
An owner can buy a membership and get access to a library of 30,000 curated images from museums, artists, and content partners around the world.
The idea is to bring visual art into your everyday life, said Vladimir Vukicevic, Netgear’s senior director of digital canvas products (and cofounder of Meural), in an interview.
Vukicevic and Jerry Hu started the company in New York in 2014 to create a new category of lifestyle services and products. The company sold out its first batch of products in 2015 and began raising money. Netgear joined in a funding round in 2017, and then Netgear acquired Meural in 2018.
The new product that got rave reviews at this year’s CES show consists of a patented blend of hardware, firmware, and software, however, it is critical for Netgear that they are able to offer art content from galleries around the world.
The press release stated, “Australian audiences will find artworks from local institutions, such as the National Gallery of Victoria in Melbourne and the Art Gallery of South Australia in Adelaide.”
In the US where the Meural canvas has been launched the company claims to have relationships with National Geographic, New York Public Library, Image Collection, Magnum Photos, and several other museums including the Metropolitan Museum of Art, the Louvre, the Guggenheim Museum, and such institutions as the Smithsonian American Art Museum.