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Amazon Ring Acquisition Complete, Drops Doorbell Prices

Amazon has completed its acquisition of doorbell company Ring for US$1bn and to celebrate has dropped the prices of the Ring Video Doorbell to $149.

The acquisition was announced in late February. Prior to the acquisition closing the Ring Video Door it was priced at $199.

In a statement Amazon says, “Amazon’s relationship with Ring began in 2016 through the Alexa Fund, the company’s investment arm to support companies with cutting-edge technologies that are innovating with voice. The investment provided a strong foundation for Ring to be able to lean into new Alexa APIs and capabilities, and develop a new Alexa skill that allows customers to use voice to view camera feeds directly from Echo Show and Fire TV.”

This is Amazon’s second biggest acquisition after it purchased WholeFoods last year for US$13.5bn.

Jamie Siminoff, CEO and Chief Inventor of Ring says, “Together with Amazon, we will accelerate our mission dramatically by connecting more neighbours globally and making our security devices and systems more affordable and accessible. The entire Ring team is excited to continue working hard to create products and services that bring real benefits to people’s lives and build safer communities for all our neighbours.”

Dave Limp, SVP of Amazon Devices and Services says, “Ring’s talented team has invented home security products and services that customers love. We’re excited about their work, their products and their mission, and look forward to teaming together to keep delighting customers.”

Amazon says Ring, Blink, and Amazon Cloud Cam will continue operations under their respective brands. Customers will not experience any interruption in service and can contact the appropriate company’s customer service team with any questions or issues.

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