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Amazon Unveils Aussie Black Friday Deals

Amazon Australia is launching its Black Friday event this Friday with major discounts across all categories including video games, electronics, cameras, and more.

In a press release sent out on Wednesday, Amazon announced their Black Friday deals are scheduled to start from 00:01 on Friday 23rd November and will last until 23:59 on Monday 26th November — taking over cyber Monday as well.

Notable deals include big savings on select PlayStation consoles, robotic vacuum cleaners, Bose products, GoPro cameras, Sony TVs, and Philips Personal Care Appliances.

Amazon also says they are offering:

  • Select Oculus Rift and Touch Virtual Reality System for $499 (Save $100)
  • Save at least 20% on select Giotek Gaming & Go headphones
  • Fire TV Stick Basic Edition for $54 (Save $15)
  • Echo Plus (1st generation) for $99 + Free Phillips Bulb, (a 56% saving off RRP for the Echo Plus 1st generation)
  • Echo Dot (2nd generation) for $39 + Free Echo Dot Case, a 50% saving off RRP for the Echo dot 2nd generation)

According to Amazon, the Amazon app allows users to keep an eye on deals, in particular, the ‘Upcoming’ deals section which customers can then ‘Watch This Deal’ so they get notified of when the sale begins.

In addition to  24-hour Deals of the Days, Amazon will be hosting ‘Lightning Deals’ which are limited time deals with limited stock, with customers limited to one purchase per Lightning Deal. If a Lightning Deal sells out, customers can select ‘Join Waitlist’ to be notified if more stock is released.

Prime Members can access these Lightning Deals — in addition to the Prime member exclusive deals — 30 minutes before they go officially live.

Customers will also be able to access US Deals of the Days through Amazon’s Global store on amazon.com.au, with free shipping for Prime members.

Amazon has been attempting to gain traction in the Aussie market since they landed here last December, now offering over 80 million products across 27 categories.

However, they face competition from eBay and other homegrown online marketplaces. This Black Friday event could give them a spike in online sales before the Christmas period helping to cement their place in the Aussie market.

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