‘Alexa, Let’s Share A Coke’
Coca Cola Australia has teamed up Amazon to share a Coke with Alexa, offering Aussie customers a personalised bottle.
Australians can now redeem a free bottle of Coke through a partnership with Amazon that allows users to link the Coke Skill to any Alexa-enabled device.
Just like any other connected home integration, the new skill allows users to interact with Alexa in an entirely new way.
A total of 2000 custom Coke bottles will be on offer until 4 February.
To redeem your free drink, users must ask Alexa, ‘let’s share a Coke, which will then send a text message to your Amazon account phone number, which will then direct users to the Share a Coke website.
Lucie Austin from Coca-Cola said the ‘campaign enables customers to Share A Coke in a fun, new and innovative way via Alexa’.
The program will also see Amazon position its Echo devices alongside the promotion.