ALDI Still Most Trusted Brand In Oz
Latest data from Roy Morgan has ranked ALDI the most trusted brand in Australia for the second consecutive period. The German supermarket chain is trailed by Bunnings, Qantas and the ABC in 4th place.
According to Roy Morgan’s Net Trust Score Survey, Qantas has jumped from 4th place in April, to 3rd in July. The ABC has also climbed three spaces from 7th to 4th.
Roy Morgan claims ALDI, Bunnings and Qantas have remained among Australia’s top five most trusted brands since October 2017.
Courtesy of the financial services’ Royal Commission, Australians consider the ‘big four’ banks within the ten most distrusted brands.
Following recent news, AMP has made its way into the top two most distrusted brands, despite its contrary history:
“The banks were already deeply distrusted so any material impact on their market value is up and down. But AMP has never before been so distrusted,” remarks Roy Morgan CEO Michele Levine.
“Seventeen years ago, AMP shares were worth more than $14. Today they’re worth less than $3.50. That’s a drop of 72 per cent.”
Despite a drop in banking trust, Bendigo Bank has managed to post positive net trust, ranking Australia’s most trusted bank as at July 2018.
Following a rise in fake news and misinformation, Roy Morgan research deems the ABC the country’s most trusted media brand, with SBS the most trusted commercial media brand.
“Facebook’s distrust score catapulted it into the #1 ranking on the Roy Morgan top ten most distrusted media brands, and into the top ten most distrusted brands in Australia,” adds Levine.