Aldi rival Schwarz Group eyes Australian expansion
ALDI’s rapid growth in the Australian market could come under threat, with European competitor Schwarz said to be joining local competition.
Fairfax Media reports that the German retail group recently made an application to trademark the word “Kaufland” in Australia.
The Australian trademark application, lodged in July, covers everything from alcohol to tobacco, pharmacy, musical instruments, sports equipment, garden, vehicles, financial services and insurance.
Overseas, Kaufland is known as a “hypermarket”, a one-stop-shop selling groceries and general merchandise such as bikes and car maintenance supplies.
Combined, the Schwarz Group is the the third-biggest grocer in Germany, with aggresive pricing and a company-owned discount label pushing them to €34.5 billion in annual sales.
Kaufland’s sister company Lidl has also been caught applying for trademarks in Australia but denied any interest in an Australian expansion when asked by the press earlier this year.