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Australia’s peak digital ecosystem representative body and advocacy group has appointed two new general managers to ‘reflect the ongoing transformation of the organisation’.

Simon Bush has been appointed as the new General Manager of Policy & Advocacy for The Australian Information Industry Association (AIIA), joined by Adriana Brusi as the new General Manager of Events.

Mr Bush brings with him over 20 years of experience across government and corporate stakeholder management, with a speciality in government relations and business advisory services.

He will be leading the development and execution of policy through research and the preparation of submissions to the government.

AIIA CEO Ron Gauci, said: “I am truly delighted to have someone of Simon’s calibre join the AIIA. During his 16 years as CEO at the Australian Home Entertainment Distributors Association (AHEDA), he was instrumental in guiding it through numerous major government regulatory, legislative and technology-driven business challenges,” said AIIA CEO Ron Gauci commenting on the appointment.

Ms Brusi also comes with over 20 years of industry experience across event management, public relations and marketing.

Dubbed the youngest director in Hong Kong at age 17, Adriana was involved with taking children off the street through the TLC for Kids program.

“She has worked with many international speakers, companies and celebrities, building strong relationships and hosting major events alongside Sir Richard Branson, Anthony Robbins, Tim Ferriss, Goldie Hawn, Susan Sarandon, Jane Seymour and many more,” said Mr Gauci.

These appointments coincide with the AIIA vacating its current office lease to re-establish its offices in Canberra, as reported by iTWire.

Bush will be based out of the capital, while Brusi will be positioned at the head office in Melbourne.

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