Home > Brands > Apple > Acer Exec Slams New Macbook Pricing

Acer Exec Slams New Macbook Pricing

A senior executive at Acer has criticized Apple over the pricing of their new range of Macbooks.

Speaking at the Taiwanese launch event for Acer’s own Swift 7 Notebook, Acers’ president for Taiwan operations Dave Lin told attendees that “Apple’s new Macbook Pro is way to expensive – it’s really not affordable for ordinary users”.

The new MacBook 13-inch with Touch Bar is priced at $1,799, while the 15-inch version sits at $2,399.

Lin asserted that laptops priced towards the higher-end of the market (more than $1400) only constitute 20% of the market and that Apple’s latest pricing strategy could prove a boon for vendors, like Acer, focused on providing ‘Wintel’ notebooks.

“We aim to overtake Apple” and return to the top five PC brands, he said.

Acer is currently ranked #6 in worldwide market share. They shipped 4.61 million PCs in the last quarter.

As of the most recent quarter, Apple sits only just ahead at 7.6% market share and 4.94 million units shipped.

If Lin’s assessment of the market proves accurate, Apple’s most recent (and first-ever) revenue decline is unlikely to prove their last.

Acer has yet to confirm Australian availability and pricing details for the Swift 7.

You may also like
Apple, Samsung Lead Smartphone Market Recovery
BREAKING: Apple Posts Record-Breaking $111.4 Billion Revenue
BREAKING NEWS: Apple Revenue Nears $10 Billion In Australia
Apple Finally Adds Key Feature To HomePod Mini
Free Year Of Apple TV+ Extended Again