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Acer and Google Hurt Apple, Retaliation Coming

As Google and their Chrome OS, strip market share away from Apple in the education market, due in part to PC brands such as Acer who are the #1 supplier to schools in Australia developing low cost fast Chromebooks, Apple has moved to deliver a new low-cost iPad in a bid to win back lost share.

Also losing market share to Google, has been Microsoft whose products are seen by schools as being expensive when compared to the Google offering.

At an Apple event in Chicago this week, the US company unveiled a tool for designing e-books for the iPad. Later this week they will launch new Macs for the education market.

Back when Steve Jobs was alive he went after the education market and in an interview with me back in 1998 he said “The key to Apple’s future is owning the mindset of children in schools. We need to make computing easy for them”.

The sector is prized among PC manufacturers because research shows that children and students who learn on a certain type of device, then head into the workforce often using the same PC.

Without Jobs in the hot seat Apple has not given the education market the attention that they did under Jobs, today Apple’s business is all about margin products claims Bloomberg.

in recent years, Google and Microsoft have been more successful in Australia at gaining market share in classrooms. in the US Google has 60% of the education market, Windows PC’s 22% Apple has what’s left.

According to research group Frost & Sullivan, the global educational technology market generated $17.7 billion in revenue.

ChannelNews has been told that Apple Australia is looking how they get back into the education market with a range of new cheap education laptops.

In the last quarter Australia’s PC market in Australia posted year-on-year growth of 2.2 per cent buoyed by major deployments in the education sector, according to IDC.

Around 1.16 million desktop, notebooks and workstations were shipped in Australia during the quarter.

Acer and HP dominate in the education sector with both Dell and Lenovo looking to take share from the two market leaders who between them have over 60% of the market.
Currently Apple is also working on new software for the education market. Among the new offering coming is a new version of the iBook’s app that’s more in line with the design of the App Store.

Apple told Bloomberg that it will introduce “creative new ideas for teachers and students.” Having a venue where attendees can see the new technology in action inside a classroom would be a sound strategy for a company that focuses its announcements on live demonstrations.

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