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Accessory & Audio Battle Looming As More Monster Products Revealed

A major battle is looming in the accessory market with market leaders Belkin Logitech and Cygnett facing new competition from Monster, a brand that grew selling cables and headphones, now they are cranking out a major new range of products that are tipped to be “disruptive” in the3 Australian market.

Peddled by Harvey Norman for more than a decade, the massive new range of Monster products are designed to compete in the affordable premium market across multiple categories.

Now being rolled out to retailers the range is far more extensive than the range sold by Harvey Norman.

They include lighting control systems, a massive range of PC and gaming products from gaming headphone and keyboards to headset stands and a gaming range of ergonomic mouses.

Currently JB Hi Fi is selling Monster bookshelf speakers and a new 3 speed turntable. The speakers that are Bluetooth enabled are retailing for $549.

Also in the 2022 range is a portable Boombox and a range of networked speakers that are IP67 waterproof. They deliver between 15 and 20 hours of battery life, speakerphones, and a Bluetooth range of 4.5 metres.

Currently The Good Guys are ranging Monsters new range of Soundbars with the range set to be expanded later this year.

In the headphone market a new range of DNA wireless earbuds with active noise cancelling is being introduced with stock set to hit retailers shortly according to Tempo management.

In the accessory market there is a new range of cables for both the professional installer to HDMI and audio cables for the mass market. Also included are new USB C and Lightening cables as well as TV mounts.

Also coming is a new range of Power banks and GAN chargers.

The Gallium Nitride chargers include a dual charger as well as travel adapter models.

According to Monster General Manager Gary Brown the new range is “extensive”.

“Retailers in the past have had a lot of success with Monster products. The brand is extremely strong, and we are confident that we can compete in both the premium and affordable premium markets”.

“We have stock arriving into our warehouses and we are in dialogue with retailers about the nerw range”. he said.

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