Soundbar Sales Booming As Consumers Switch
GFK research shows that the soundbar market grew over 30% in 2014 with further growth tipped in 2015.
Globally market sales grew 37 percent in 2014, with retail-level dollar volume rising 31 percent to $1.5 billion in the US alone as models with subwoofers gained share.
At the top end one of the big winners was Sonos, also gaining sales increases was Samsung, Bowers And Wilkins, Philips and Harman Kardon.
Quixel Research said that soundbars’ breakout year was 2013, when retail sales almost doubled, rising 95 percent, what followed was a rapid move away from 5.1 channel systems that required multiple speakers and in some cases a person to set them up.
In the last quarter of 2014 retail dollar volume rose 38 percent from the third quarter, and by 9 percent compared with the year-ago quarter.
Senior analyst Deirdre Kennedy. Retail-level unit share by price point remained relatively steady in the fourth quarter compared with the year-ago quarter, with the biggest year-over-year growth occurring in the $300 to $399 price range, whose share grew by 3 percentage points.
HDMI share grew throughout 2014 to account for a 32 percent share of fourth-quarter unit shipments. HDMI soundbar shipments grew in the fourth quarter by 85 percent over the third quarter and 39 percent over the year-ago quarter. Shipments of soundbars without HDMI grew 35 percent in the quarter compared with the third quarter, but were down 6 percent from the year-ago quarter.
Models with external subwoofer units continued to make up the bulk of the market in 2014, with a 55 percent unit share.