Home > Latest News > 1.5 million Aussies Shell Out $15mil. In A Month For SVOD

1.5 million Aussies Shell Out $15mil. In A Month For SVOD

1.5 million Aussies Shell Out $15mil. In A Month For SVODThe other 500,000 are presumably on free trials, and
many may sign for a paid service when the trial is up.

The paying customers contributed more than $17 million in June, Telsyte
estimates in its Australian SVOD/OTT Video Market Study 2015, now available.

The paid subscriber market leaders, in order, are said to be Netflix, Stan,
Presto and Quickflix. But Telsyte has declined to provide individual SVOD
provider subscriber estimates to media.

Despite the increasing competition by SVOD, Telsyte says its research indicates
streaming catch-up TV, SVOD and traditional pay-TV will co-exist. It notes that
at the end of June, almost 40 per cent of Australian households that had SVOD
services also had pay-TV.

And it predicts SVOD and catch-up TV services will drive demand for high-speed
broadband upgrades, particularly with the arrival of 4K (Ultra High Definition)
content over the Internet.

Its research indicates that one in five broadband users intend to upgrade their
fixed broadband service due to streaming video.

Telsyte says the full report provides paying subscribers with detailed
estimates on the uptake of SVOD services, pay-TV and catch-up TV services; SVOD
provider market share and forecasts; and analysis of current market offerings.