2017 To Mark Start Of Access Economy Boom
Nbn has released new research, conducted by Telsyte, indicating that a more than a third of Australians are forgoing traditional ownership and payment services in leiu of ‘disruptive’ and on-demand applications like Uber and Airbnb.
The research suggests sharing services such as Uber have grown 80 per cent while food-services like Deliveroo have grown 40 per cent in the last year.
Telsyte’s research says this will trend is well on-track to continue into 2017.
They say the Access Economy will ultimately accelerate and grow to 50% of Australians by 2020 as a result of the increased connectivity of the national broadband network.
Consumer psychologist Adam Ferrier advises that “the Access Economy is thriving in Australia because people care more about convenience and lower cost options than they do about owning possessions outright. Sharing or just paying for access doesn’t mean missing out. For example, why rent a car when the Access Economy makes getting lifts everywhere so easy and affordable. The same goes for movies, music, holiday rentals, clothes, garden tools and even pet sitting”
Subscription video on-demand services like Stan and Netflix are set for an expected growth of 46% to 2.7 million active subscribers by the end of June 2016.
“For consumers, the Access Economy is increasing value by reducing these costs. Access to fast broadband via the nbn network means we’ll see more people using on-demand services and entering a world of goods and services anytime, anywhere and at a touch of a button,” he says.