Asus $100 “Premium” For Touch PC
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Asus this week announced N Series notebooks, with major multimedia specs: 4th generation Intel Core processors (i5/i7), quad speaker SonicMaster Premium audio, GeForce graphics on Windows 8/8 Pro. But costing $1599 – $2299, the price is also major, and there’s also a $100 extra “premium” charge for a touchscreen model. Pricey considering a touchscreen tablet can be bought for under $300. But some consumer want power, says Asus.
“Due to high demand of touch panels there is a $100 premium for the touch experience,” Asus spokesperson told CN.
Touch screen is still seen as a “premium” technology on a PC, but is likely to change.
“Over time we would see that erode as touch-technology becomes standard in all notebooks.” Asus, also successful tablet vendor believes demand for high spec, high powered notebooks is still ripe, said the company rep.
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“Tablets can’t offer the performance a power user is looking for. There is a clear difference between this type of high-end notebook and a tablet. “
The N Series is essentially a desktop machine with portability, offering serious graphics and high-level sound output.”
Recent analyst intelligence shows demand for notebooks, desktops slumped again in Q2. Analysts predict tablet sales will soon outstrip PCs.
Acer, who announced a $19m loss for H1 today, predicts Android tablets, mobiles and Chromebooks will drive growth, citing lack of confidence surrounding Windows platform.
Android-based PC sales will account for 10%-12% of revenues by the end of this year, predicts Acer President Jim Wang.
“For the PC industry, I haven’t seen light at the end of the tunnel,” he said.
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