WiiM has entered the smart speaker market with the launch of the WiiM Sound, which aims to compete with Sonos and Apple’s HomePod.

The standout feature is AIRoomFit, WiiM’s automatic room correction system, which measures the acoustics of a room and optimises the sound accordingly. Users can also customise audio via a 10-band EQ or choose from 24 preset sound profiles.

The speaker, which debuted at the 2025 High-End Munich show, supports high-resolution audio streaming up to 24-bit/192kHz and connects via Wi-Fi 6E, Ethernet and Bluetooth 5.3. For wired sources, it includes a 3.5mm analog input.

A 1.8-inch circular touchscreen on the front displays album artwork, track info, EQ settings and time, while the top panel provides touch controls for playback and volume.

The speaker can pair with another WiiM Sound for stereo output or connect to the upcoming WiiM Sub Pro subwoofer for deeper bass. It can also function as part of a Dolby 5.1 surround setup, expanding its role into home theatre systems.

The WiiM Sound supports streaming via Chromecast, Spotify Connect, TIDAL Connect, DLNA and Alexa Cast, but notably lacks AirPlay, HDMI-ARC and a phono input, which may limit appeal for Apple users or vinyl enthusiasts.

Voice control is available through an included remote or via compatible Alexa and Google Assistant devices, but the speaker does not have built-in microphones for hands-free activation.

WiiM has positioned the Sound as part of a growing ecosystem of devices, including the Amp Ultra, Vibelink and Amp Pro, offering multi-room audio integration through the WiiM Home App on iOS, Android, Windows and Mac.

The WiiM Sound is priced at US$299 (A$460). It will be available from October 28 in black or white finishes.