The largest record label in the world, Universal Music, has expanded its partnership with Spotify in an effort to boost fan engagement and music discovery.
Universal, who is known for representing artists such as Taylor Swift and Drake, have said its musical artists will soon be able to share teasers of upcoming music on Spotify.
The new agreement comes amid Universal’s dispute with TikTok. A disagreement began back in January when Universal’s contract with TikTok ended, and the two failed to agree on an extension. TikTok does not allow users to play full songs.
Additionally, Universal Music Publishing Group has signed an agreement with Spotify, which will allow the streaming service to distribute music videos in the US.
Back in 2017, Spotify signed a long-term licensing deal to keep providing songs from Universal. It also allowed the record label to gain data from the streaming service on listening patterns of users, to help improve fan marketing.
