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Test Drive New MINI Cars In VR Before They’re Released

Nikon have announced a new global partnership with MINI to deliver 360-degree video content promoting the latest products from both companies.

The KeyMission 360 series of action cameras from Nikon will be used to capture real-life experinces featuring the new MINI Countryman in seamless 360-degree 4K UHD video.

MINI will utilise content captured using the Nikon KeyMission 360 as part of its online and offline ‘ADD STORIES’ marketing campaign, encouraging viewers to experience new things.

“Unique and authentic experiences – off the beaten track – become more and more relevant to people,” said Marc Lengning, Head of MINI Brand Management. ”

“The new MINI Countryman will take them almost anywhere to create such experiences and Nikon’s KeyMission 360 is the perfect partner to capture them,” Mr Lengning added.

“Nikon has a heritage of innovation and delivering unique experiences. With MINI, we have found the perfect partner as we share many values like authenticity and excitement for going out and experiencing the world,” said Birgitta Olson, GM of Nikon’s, Global Marketing & Research Strategy Division, Imaging Business Unit.

For more information on the KeyMission 360, visit the Nikon website.

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