Home > Brands > Telstra Holds 49% Of Telecom Industry

2019’s Connected Nation report has revealed that Telstra is close to holding a majority share of the Australian telecom industry, at nearly triple the percentage of its nearest rival Optus.

Launched today by the Minister for Communications, Cyber Safety and the Arts Paul Fletcher, with research undertaken by Deloitte Access Economics, the report dives into the communications industry to reveal its impact on the Australian economy.

Alarmingly, one chart in the report shows Telstra alone comprises almost half the industry (49%), with Optus on 15% and Vodafone Hutchinson Australia on 10%, while TPG sits at 4% and NBN Co 3%.

Despite the massive share held by Telstra, the report reflects the relatively low barrier-to-entry for carriage service providers in Australia.

The report highlights that beyond these five businesses, a large number of smaller businesses hold the remaining 22% of the industry, with this smaller business accounting for 92% of the number of telecommunication businesses in Australia.

It comes after the release of the Roy Morgan Internet Service Provider Customer Satisfaction Report, which saw Aussie Broadband receive a rating of 88%.

Aussie Broadbands success shows that despite 78% of industry revenue held by the major telcos, smaller businesses can break through to provide a quality service to Australians.

John O’Mahony, Partner at Deloitte Access Economics, said the report demonstrates how central telecommunications is to delivery investment and improving productivity in Australia, which results in a higher standard of living in the long term.

Economic analysis reveals that without the telecommunications industry, the economy would be short $126 billion, which equates to roughly $5000 per Australian.

Minister Fletcher welcomed the report to highlight the critical input telecommunications has in every industry.

‘I look forward to continued innovation from the sector as it paves the way for the adoption of new technologies such as 5G networks and the Internet of Things’.

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