Home > Brands > Apple > Spotify’s Price Hike Is Good For Shareholders, Not So Good For Users

Spotify’s Price Hike Is Good For Shareholders, Not So Good For Users

Spotify’s plans to raise the prices for various subscription tiers has seen stock prices rise along with it.

Stock rose by 4.9 per cent yesterday, to US$298.02, following the announcement that Spotify plans to increase the US family plan by a dollar, along with similar hikes to various international tiers, including most UK subs. These price hikes will begin Friday.

In March, Spotify sent out a survey to UK subscribers, to feel them out about a proposed price increase. Clearly, the feedback wasn’t too negative, given yesterday’s news.

Another factor in the stock price rise may be Spotify’s decision to follow Apple into the podcast subscription game. Of course, the success of such a model hinges on whether or not people will pay for podcasts.

 

 

You may also like
Qualcomm Accuses EU Of Being Biased Towards Apple In Court Hearings
Spotify Funnels Australian Revenue Through Swedish Office
Apple, Facebook And Microsoft Stocks Drop After Interest Rate Speculation
Musicians Ask Spotify To Kill Controversial New Voice Recognition Software
Global Tablet Shipments Way Down In Q1 2021