Sony Mobile Struggles As Smartphone Shipments Crash
According to research firm Strategy Analytics, shipments of Sony smart phones have fallen to an all time low.
The firm says that the once-dominant mobile player managed to ship only 2.9 million handsets worldwide during the first quarter of 2017 – falling 15% year on year.
Strategy Analytics says that “mid-tier phones are driving Sony’s sales as premium tier device shipments stagnate.”
However, the company’s ASP also fell 3% to further contribute to their overall decline.
In the company’s latest earnings, the company defended the fall in sales by highlighting the fact that it pushed the company’s mobile division to turn an operating profit of approximately $91 million.
Silver linings aside, it looks like Sony is already betting on this trend to reverse.
They say “sales are expected to increase year-on-year mainly due to an increase in smartphone unit sales. Operating income is expected to decrease mainly due to the negative impact of foreign exchange rates as well as an increase in the price of key components, partially offset by a reduction in operating costs.”