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Sony Scores 4K Bravia Display Deal For Sofitel And Ibis Hotels

Sony Pro has scored a deal to supply over a thousand of its latest Bravia 4K flat screen panels across the newly built Sofitel Darling Harbour and recently refurbished Ibis King Street Wharf hotels.

The hotels are owned by the Schwartz Family Company who purchased a combination of Sony Pro Bravia 7000 series 4K panels and 8000 series 4K panels.

The company affirms that launching a ‘new era’ hotel such as the Sofitel Sydney Darling Harbour requires “new era technology”, inclusive of the ability to Chromecast to the TV.

Schwartz Family Company, Sustainability and Projects Manager, Paul Briggs, states that with a lot of business-based meetings and events, it was essential superior display technology was offered:

“With the Ibis King Street Wharf, the hotel is next to Sydney’s newest urban area – Barangaroo – and therefore it hosts lots of corporate travellers who need to use the screens as part of their business”

“In such locations it is essential to upscale technology. When our research and evaluation was complete it was clear the best panels available on the market were the Sony Pro Bravia 4K”.

Director of the Schwartz Family Company, Dr Jerry Schwartz, adds that the hotels are one of the few in Australia to offer 4K display panels with such capabilities:

“To be one of very few hotels in Australia to offer 4K panels with capabilities to Chromecast, mirrorcast, stream and Google Platform makes a real statement – and the response has been fantastic”.

Mr Briggs adds that integration with Netflix, in the ‘smart home’ era was critical in their decision making:

“With our leisure guests wanting to broadcast Netflix and other applications to the screen, we needed to ensure that our TV technology could meet these requirements. The Sony TVs have many features that our guests would be used to at home and in a ‘smart’ era, our panels need to mirror the expectations of our guests”.

Mr Briggs affirms that the capabilities of hotel TVs will need to adapt to meet a users’ requirements:

“This could mean editing videos they have produced for social media on the screen or simply watching their preferred streaming service. We wanted a technology that can adapt to what millennials and others want and the Sony Pro Bravia 4K panels are superior to most others in their category”.

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