Sony Australia has announced the return of its consumer trade-show, now rebranded as SceneScape, scheduled for September 20-21, 2025, at Sydney’s White Bay Power Station.

The event, formerly known as Scene, promises to deliver an expanded content creator’s playground with new interactive experiences and industry demonstrations.

The rebrand combines “Scene,” representing Sony’s Australia and New Zealand community platform that hosts nearly 1,000 events and workshops annually, with “Scape,” symbolising the views and moments captured by visual storytellers across various landscapes and creative disciplines.

SceneScape 2025 will celebrate significant milestones for Sony’s creative community, including the 10th anniversary of the Alpha Awards and the fifth anniversary of the Catchlight Film Festival.

Both award ceremonies will take place at White Bay Power Station on September 19 and 20, respectively, with invite-only attendance.

The event will feature an enlarged Hub area designed for enhanced connection opportunities, allowing attendees hands-on access to Sony’s complete Digital Imaging range alongside product specialists and advocates.

The space will also host merchandise and product sales.

New interactive demonstrations include a first-ever kids-focused camera workshop led by Digital Imaging Ambassador Craig Parry, targeting children aged 8-14 with photography fundamentals education in an engaging format.

A Live Action Film Set collaboration with BRAVIA will showcase the “Lens to Living Room” campaign, featuring Sony’s Pro Cinema Line cameras, including Venice II, Burano, FR7, and FX6. Two-time ACS Gold Tripod Award winner Liam Brennan will direct the demonstration.

The event introduces a Live Podcast Studio featuring Sony’s newly launched podcast “The Full Frame,” produced by 27 Project.

Attendees can experience podcasting while exploring Sony’s professional audio products, including C-80 microphones and MDR-MV1 and MDR-M1 headphones.

A PlayStation collaboration brings the Play Zone, offering gameplay experiences on the latest PlayStation technology paired with Sony BRAVIA displays.

The new Workshop Zone will host tutorials and hands-on sessions led by over 15 Sony advocates, ambassadors, and industry professionals.

More than 30 industry professionals, including Sony ambassadors and advocates, will present talks and panels covering photography, videography, filmmaking, and content creation topics on the Main Stage.

SceneScape 2025 partners include 27 Project, Asus, CR Kennedy, Federation of Camera Clubs NSW, Huxley School of Makeup, Kayell Australia, Pelican, Pixel Perfect, PlayStation, Radbitz, and Videndum, with additional partners to be announced.

The rebranded event reflects Sony’s commitment to creating an inclusive environment that showcases the creative vision of the imaging community while expanding opportunities for connection and education across traditional and experimental creative disciplines.