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Sonos Open To Long-Term IKEA Partnership

Sonos are open to further collaborations with IKEA, with the company envisioning “a long-term” partnership for smart speaker hardware and voice-controlled devices.

In a report on Good Gear Guide, Sonos’ director of global product marketing Dane Estes, said they see “voice as additive” and won’t rule out the possibility of a delivering a new smart speaker with IKEA.

Sonos recently collaborated with IKEA to deliver SYMFONISK – a range of speakers designed to democratise the home sound system, which will be available from IKEA stores from August.

“In developing new products, we look at how we can provide the best possible customer experiences,” Estes told Good Gear Guide.

“We don’t have hard and fast rules about what may or may not be on the table with a feature like voice.”

“For the first SYMFONISK speakers we set out to combine great sound with beautiful design to make them accessible to everyone – focusing on the fundamentals.”

“It’s worth noting that since Sonos is a system, you can control SYMFONISK with voice if you have a Sonos speaker with voice capabilities built-in like Sonos One or Beam, or if you have another device that supports Alexa and soon to be the Google Assistant.”

“I can’t speak to our future plans or roadmap; however, we’re excited about this partnership and the potential it offers now and for the longer term.”

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