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Smartphone Sales Bounce Back, Huawei Charges Ahead

Gartner’s latest research reveals smartphone sales bounced back in Q1Y18, jumping 1.3% versus the same period last year. Demand for ‘entry level’ and ‘low mid-tier’ handsets are credited for the rebound, with Chinese-based Huawei and Xiaomi achieving the largest quarterly growth.

Anshul Gupta, Gartner Research Director, affirms ‘premium’ and ‘high-end’ smartphones have “continued to suffer” stemming from “marginal incremental benefits”.

Following the release of better quality models, demand for sub-US$100 and sub-US$150 handsets has further soared.

Samsung’s mid-tier handsets have decreased year-on-year, following heightened competition from Chinese rivals.

The firm expects Samsung’s smartphone growth rate to remain “under pressure” throughout 2018.

Apple’s smartphones sales returned to growth in Q1Y18, following a 4% year-on-year increase.

Gupta warns Apple needs to “significantly raise the overall experience” of next gen iPhones to “trigger replacements” and birth future growth.

[Huawei P20 Pro, iPhone X, Samsung Galaxy S9+]

Despite sales of the iPhone X exceeding the iPhone 8/8 Plus, the Californian-based vendor struggled to spurn significant replacement demand.

Chinese-based Huawei and Xiaomi were the real winners of the quarter.

Huawei’s expanded smartphone portfolio has reportedly allowed it to close the gap between Apple, strengthening its position as the world’s No 3 smartphone vendor.

The company post 18.3% year-on-year growth in Q1Y18, following increased global expansion and the recent launch of its P20 portfolio.

Surpassing all else, Xiaomi achieved 124% year-on-year growth in Q1Y18, notching the No 4 spot in the quarter. The Chinese company has reportedly achieved 330% in the Asia Pacific market.

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