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Seven & Ten Tipped To Swap Sports Deal

Network Ten is reportedly interested in offloading its Melbourne Cup carnival rights – purchased for $20 million – to Seven, whilst the later continues to wrangle the terms of its pricey Cricket Australia broadcast deal.

Reported by The Australian, cash-strapped Ten may have quietly offered Melbourne Cup rights to Seven, who is set to broadcast the rest of Victoria’s spring racing carnival.

The news follows reports Seven has taken steps to exit the remainder of its $450 million broadcast contract with Cricket Australia, citing an alleged breach of contract.

Cricket Australia has reportedly pledged to offer a compelling season despite the impact of the coronavirus pandemic, asserting Seven will not receive a subpar product.

According to Mumbrella, industry sources claims Seven is seeking to drop the sport entirely, which may leave Australian viewers without a free to air partner.

Ten formerly held Big Bash cricket rights for five years, and has reportedly knocked back an offer by Seven.



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