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Samsung Wins Big From Huawei Trade Ban

Samsung Electronics has proved to be the biggest beneficiary of Huawei’s US trade ban, with its revamped Galaxy A series filling the market void left by Honor and mid-range Huawei devices.

“Samsung has been the main beneficiary of the drop in Huawei (and Honor) volumes, as it could offer a comparable range of smartphones and fill the portfolio gaps with its recent launches under the A-series,” claims Peter Richardson, Counterpoint Research Director.

“The refreshed A-series was the star performer for Samsung.”

According to Counterpoint, Samsung’s new A-Series represented nearly 70% of the OEM’s Q2 European shipments.

Samsung’s Galaxy A50 smartphone was deemed to be the most successful individual model.

Growth in Samsung shipments contrast an overall flat regional Q2 smartphone market, as per Counterpoint’s Market Monitor service.

“Specs like triple camera, in-display fingerprint, excellent build quality, AMOLED display, and more, at competitive prices, helped the A-series capture a significant share in the market,” adds Mr Richardson.

The firm warns against continued competition from Chinese rivals (e.g. Xiaomi, Oppo and Vivo), with the companies seeking to expand internationally as home-ground shipments start stagnating.

Despite a slump in Huawei volumes, Q2 Chinese brand shipments in the region jumped 11% year-on-year, with Xiaomi notching ahead of Apple in third place.

“CEE [Central and Eastern Europe] is no exception to the global trend of declining market share of local brands,” adds Counterpoint Research Analyst, Shobhit Srivastava.

“Their share is compromised as global and Chinese players offer better specs at competitive prices due to economies of scale.”

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