Samsung has kicked off a global rollout of its first glasses-free 3D digital signage, signalling a major shift in how businesses use large-format displays.

Unveiled at ISE 2026 in Barcelona, the new Samsung Spatial Signage is available now in an 85-inch model.

Samsung says the technology is designed for high-impact commercial environments such as retail, museums, entertainment venues and luxury spaces, where grabbing attention is critical.

Unveiled by Samsung Electronics’ Visual Display division, the display uses the company’s patented 3D Plate technology to create depth behind the LCD panel while maintaining the clarity of traditional 2D content.

The 85-inch screen features a 4K UHD resolution in a 9:16 portrait format, making it well suited to rotating product views and showcase-style content.

Powered by Samsung’s Quantum Processor, the display supports 4K upscaling, 16-bit colour mapping and dynamic HDR, alongside an anti-glare panel for bright indoor environments.

Despite its size, the unit measures just 52mm thick and weighs 49kg, allowing it to be installed like conventional signage rather than bulky display cases. Smaller 32-inch and 55-inch models are planned.

Alongside the hardware launch, Samsung showcased AI Studio, a new AI-powered content creation app within its Samsung VXT platform.

The tool converts static images into signage-ready video and automatically optimises content for Spatial Signage, adjusting shadows, margins and backgrounds to enhance the 3D effect without requiring specialist design tools.

Samsung also used ISE 2026 to expand its supersized commercial display lineup, introducing a 130-inch Micro RGB signage display and a new 108-inch version of The Wall All-in-One, aimed at faster and simpler large-format LED installations.

Rounding out the announcements were deeper enterprise partnerships, including expanded Cisco certification for Samsung’s largest displays and a new collaboration with Logitech to simplify Microsoft Teams Rooms deployments.