Samsung has unveiled a new smartphone ownership model in India that could signal a broader shift in how premium devices are sold globally.

Dubbed ‘Galaxy Forever’, the program allows consumers to access flagship devices like the Galaxy S26 Ultra and S26 Plus by paying roughly half the handset’s cost over 12 months via no-interest instalments.

After a year, customers can return the device for a guaranteed 50% buyback, keep it by paying the remaining balance, or upgrade to a newer model.

The initiative effectively blends financing, leasing and upgrade programs into a single offering, which Samsung claims is an industry-first at this scale.

The plan also bundles Samsung Care+ protection, covering accidental and liquid damage for 13 months, reinforcing the “no-questions-asked” return policy.

While currently limited to India, the move highlights growing pressure on smartphone vendors to make high-end devices – like the Galaxy S26 Ultra which starts at A$2,199 – more accessible amid rising prices.

Samsung is partnering with Servify and DMI Finance to manage logistics, returns and financing, while also extending the offer to students and corporate customers.

For the Australian market, where handset financing is already common through telcos, Galaxy Forever points to a possible next evolution of flexible ownership with built-in upgrade cycles.