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Samsung Makes AI Move With Viv Labs Acquisition

Samsung is set to acquire artificial intelligence company Viv Labs, formed by the creators of Apple’s Siri personal assistant, signalling its intentions in the virtual personal assistant space.

Viv is an artificial intelligence platform, which Samsung states “gives third-party developers the power to use and build conversational assistants and integrate a natural language-based interface into renowned applications and services”.

Samsung states the deal shows its commitment to virtual personal assistants, with it being part of its “broader vision to deliver an AI-based open ecosystem across all of its devices and services”.

“With Viv, Samsung will be able to unlock and offer new service experiences for its customers, including one that simplifies user interfaces, understands the context of the user and offers the user the most appropriate and convenient suggestions and recommendations,” Samsung states.

Viv was founded by Dag Kittlaus, Adam Cheyer and Chris Brigham, and as part of the acquisition, the founding team will work with Samsung’s mobile communications business, while continuing to operate independently under its existing leadership.

“Unlike other existing AI-based services, Viv has a sophisticated natural language understanding, machine learning capabilities and strategic partnerships that will enrich a broader service ecosystem,” Injong Rhee, Samsung mobile communications business CTO, commented.

“Viv was built with both consumers and developers in mind. This dual focus is also what attracted us to Viv as an ideal candidate to integrate with Samsung home appliances, wearables and more, as the paradigm of how we interact with technology shifts to intelligent interfaces and voice control.”

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