Hisense Named Official TV of the NBL
Hisense has entered into a new partnership with the NBL in time for the first game of the season on Thursday night.
Fans will be able to vote in the Hisense Quality Performance Award each month, choosing a player that embodies the Hisense qualities of “sharpness, clarity, fine-tuning and high performance.” The winning player will receive a Hisense 4K ULED TV, and the fan who voted for them will win an official NBL gift pack.
Other initiatives include the Hisense Coaches’ Corner, a series of webinars giving a behind the scenes look at the world of an NBL coach, as well as a Hisense and NBL Live national promotion.
“With Melbourne United playing their home games at Hisense Arena, the brand is very well recognised by Australian basketball fans,” an NBL spokesperson said. “This partnership will only strengthen NBL fans’ awareness of Hisense’s support for our league.”
Basketball is one of the world’s most popular sports, with more than 1.5 million Australian fans watching a game per week on TV.
“At Hisense we love being a part of Australia’s sporting culture and bringing that same excitement into people’s homes with the crystal-clear images delivered by our television range,” Hisense head of marketing Andre Iannuzzi said.