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Samsung hit by worst pounding ever in smartphone market

Worldwide sales of smartphones have grown by 5.4 percent year over year, despite Samsung suffering its worst-ever decline following the recall of the Note 7, according to research firm Gartner.

Global sales of smartphones to end users totaled 373 million units in the third quarter of 2016, a 5.4 percent increase over the third quarter of 2015. However, overall sales of all mobile phones, fell by 1.3 percent, largely due to the declining popularity of so-called “feature phones”, or cheapies.

Samsung’s total smartphone sales in the third quarter declined 14.2 percent year over year – the Korean company’s worst performance ever, Gartner said.

And the latest effects may last for some time. “The decision to withdraw the Galaxy Note 7 was correct, but the damage to Samsung’s brand will make it harder for the company to increase its smartphone sales in the short term,” said Gartner analyst Anshul Gupta.

But Apple’s iPhone sales continued to fall, down 6.6 percent. Apple accounted for 11.5 percent of the global market, its lowest share since the first quarter of 2009.

By contrast, Chinese phonemakers were doing well, with overall sales up 12.4pc. Three Chinese vendors – Huawei, Oppo and BBK – together accounted for 21 percent of the smartphones sold to end users worldwide.

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