Samsung Forecasts Huge QLED TV Growth This Year
Samsung is forecasting exponential QLED TV growth in 2018, with analysts expecting the Korean giant to ship between 3.5 million and 4 million units this year.
According to Taiwanese trade publication, DigiTimes, Samsung is also tipped to remain the leading ‘slim TV’ manufacturer this year, with around 40 million shipments.
The news furthers Samsung’s strategy to establish QLED as a premium OLED TV rival.
Last year, Samsung removed exclusivity around its ‘QLED’ branding, leading to the creation of the “QLED Alliance” with Hisense and TCL. Both companies now manufacture QLED TVs internationally.
Simon Sim, Samsung Southeast Asia & Oceania Head of TV & AV, credits increased IoT integration and enhanced quality for the forthcoming QLED TV boom.
The company’s QLED TVs harness Samsung’s SmartThings IoT network, allowing devices to be accessed and controlled via a single interface – e.g. a user’s smartphone.
The new QLED TVs also claim to facilitate better gaming, following ‘Steam Link’ support, faster FRC (frame rate conversion) and VRR (variable refresh rate). Better colour conversion and enhanced HDR technology are also notable improvements.
Sims also forecasts continued growth for large-sized TVs, specifically those over 55-inches.