Aussies Spent $21.3 Billion Online Shopping Last Year
Australia Post’s annual Inside Online Shopping Report reveals Aussies spent $21.3 billion online shopping last year – a whopping 80% of the figure has reportedly gone to local vendors.
Reflecting the continued growth of online shopping, the results mark an 18.7% year-on-year increase.
May to June proved the most lucrative months, excluding the busy November to December Christmas and holiday period.
E-commerce revenue soared 32.2% YoY between May and June, with extended EOFY sales claimed the driver.
Australia Post General Manager, Ben Franzi, affirms increased marketplace adoption has catapulted local e-commerce growth.
‘Buy now, pay later’ apps such as Afterpay are also credited for the boom.
Franzi claims marketplaces such as Etsy, eBay and Amazon have grown ~74% in the last year alone.
“Australians really appreciate the convenience of being able to access goods from a variety of sellers in the one location,” Franzi asserts.
Global online e-commerce revenue reportedly soared 46.7% in 2017, notching above A$2 trillion.
Franzi forecasts global e-commerce revenue to hit US$2.16 trillion by 2019, which represents a “huge opportunity for Australian retailers”.
Fashion was the most ‘online shopped’ category last year, followed by healthy and beauty (jumping 13.2%), and homewares and appliances (climbing 10.9%).