Samsung is set to use CES 2022 to reveal a new line-up of 8K MiniLED, 4K OLED and 4K MiniLED TV’s that will be in Australian stores by April 2022, the range is dependent on panels from archrival LG Electronics.
The range will consist of models using LG OLED panels while their premium range will consist of 8K MiniLED TV’s that will be branded Neo QLED.
Samsung’s MicroLED TVs along with LG’s OLED TVs are still seen as the best TVs in the market today.
These are followed by TVs from Sharp and TCL.
Hisense who are still trying to tidy up a $3.7M scandal at their local subsidiary are facing new engine problems with the Chinese Company’s proprietary Hi-View Engine Pro struggling to manage smart TV processes. LG’s Web OS and Google’s Android and Google TV don’t have the same problems.
Samsung Electronics’ smart operating system (OS) Tizen is a Linux-based, open-sourced web OS that is open to everyone, and supports a range of devices including TVs, mobile devices, home appliances and even signage, unlike the Hisense offering it’s seen as being extremely stable.
In the 4K market Samsung is set to sell 3840×2140 OLED TVs, which be the South Korean’s second tier premium TV offering.
These TV’s will feature QD (quantum dot)-OLED manufactured by Samsung Display and W (white)-OLED made by LG Display according to South Korean sources.
LG Display’s W-OLED can reach 8K resolution but Samsung is considering only supporting this technology up to 4K resolution for its OLED TV offering.
This is because Samsung wants to position their Neo QLED brand as the premium TV range.
The third range will consist of 4K Neo QLED TVs, which will use MiniLED technology.
Samsung is aiming to sell 3 million units of 8K and 8K Neo QLED TVs.
Insiders claim the business is planning to sell 500,000 units of 4K OLED TV that use QD-OLED panel from Samsung Display.
They are also planning to sell 1.5M units of 4K OLED TV that uses Q-OLED panel from LG Display.
According to ELAC Samsung is currently in talks with LG Display to obtain 2 million units of W-OLED panels during the next 12 months.
At this stage Samsung is planning to only obtain W-OLED panels from LG Display for 2022 and 2023 production.
From 2024, the Company plans to only use QD-OLED panels manufactured by Samsung Display.
This could be subject to change if Samsung OLED TVs prove popular and 5he business it needs to get more OLED panels.
Samsung is expected to ship mid-1 million units of Neo QLED TVs this year, which is lower than analyst firm TrendForce’ s forecast made in September of over 2 million units.
Samsung is also planning to obtain 4 million units of LCD panels from LG Display next year, which will be five times the amount that it bought from the panel maker this year.
